Modern car buyers can get everything they need to make a purchase decision without coming to the lot. With just a few keystrokes, they can visit multiple dealership websites, research options, lock monthly payments and even complete the deal paperwork. By delivering an efficient, personalized experience when they finally come to your store, you’ll be seen as a trusted expert and not just another typical dealer out for a quick sale.
To help dealerships succeed in this brave new world, CDK Global developed a six-part guide to understanding what prospective buyers want and how to give it to them. Topics include:
- The Car Dealership Sales Process: What Shoppers Want
- From Shopper to Buyer: The Customer Journey
- Car Dealership Sales Tools: What You Need
- Dealing with Dealership Inventory Shortages: What to Say
- Inbound Phone Leads: To BDC or Not to BDC
- Winning Car Dealership Sales
Today’s customers have the resources necessary to educate themselves and make decisions on their own but with focus and effort, you can help them decide to do business with you.