Key Takeaways:
- Only about two in five car buyers recall being offered a connected services free trial, though new vehicle owners are twice as likely to be offered a free trial compared to used vehicle owners.
- 71% of new and used car buyers who were not offered a free trial expressed interest in enrolling if they had been offered.
- Used vehicle owners are just as likely to convert from a free trial to a paid connected services subscription as new vehicle owners.