Consumer expectations have evolved. Be ready for any consumer, any deal, anywhere with this guide. While purchase path possibilities are infinite, we focus on four shoppers and their journeys:
- Rick: Consistent Consumer Experience
- Julian: Right Shopper, Right Deal
- Tara: Buying Signals
- Lily: 100% eCommerce
Prepare for individualized purchase scenarios, discovering the tools, technologies, and processes you’ll need for every unique path to vehicle purchase.