“If [a customer] only has price to go off of, now you’re in a price competition. And if the independents like Jiffy Lube and Pep Boys — that’s what they’ve won the business on the past 10 years is that they’re cheaper and more convenient. [Dealerships] have to combat that with why they’re a little more expensive — the fact we use OEM fluids, OEM parts. We have the equipment and the technology to handle these sophisticated vehicles, and we have technicians. Let’s get that information out there … Giving customers some of that information upfront gets us in the ballpark because then it doesn’t become a price war.” — Owen Moon, CEO of service marketing and technology company Fixed Ops Digital, on the “Parts Girl Podcast” on the need for dealership websites to do a better job promoting what differentiates them from the competition.