“Not being afraid to charge what you’re worth; that was a huge thing for me. A lot of that is diagnostics. I had a really, really tough time with that for a long time, and I would devalue myself, my technicians, my shop. As far as charging for diagnostics, I tried to put it into a package where it’s, ‘Hey, if you do this repair I will discount the diagnostic fee.’ That was a big thing they taught me — don’t do that. ‘Your time and your technicians’ time is worth something and your technicians’ abilities, the time they have spent going to school, their tools and whatnot. People come to you for a reason. And the reason is they can’t figure it out themselves. And you need to be charging for that.’ It took me a while to get over that. But once I understood that concept, that was wonderful.” — Kevin Oswald, owner of Oswald Service & Repair in Idaho Falls, Idaho, on one lesson his coach taught him on the Ratchet+Wrench Radio podcast.