Volkswagen Group of America CEO Pablo Di Si has officially been on the job only since September, when his predecessor, Scott Keogh, moved over to develop Scout Motors. The Argentinian previously worked in the U.S. for VW, but had been running the brand's operations in South America when he got the call to move back here.
The 53-year-old executive sees great growth potential for VW in the U.S., and believes that its electric vehicles will help the company increase its market share in what is becoming one of the German automaker's most important markets. Di Si believes it is important that VW's North American region carve out its own identity and make its own market-based decisions. He's already taking steps to speed up VW's time to market and make sure that the products sold in North America match consumer interests here.
Di Si spoke with Staff Reporter Larry P. Vellequette this month. Here are edited excerpts.
Q: You took over from Scott Keogh in Septemb…