Think of them as a cross between a city bus and an Uber. They are on-demand, app-based passenger shuttles, and they are beginning to pop up across the U.S. as cities work to expand mobility options.
These microtransit vehicles are often cheaper than hailing a personal car, and unlike other forms of mass transit, they aren't constrained by timetables and fixed routes. Passengers summon shuttles using an app. Some of the minibuses operate door to door; others pick up and drop off passengers at "virtual stops" near their desired location. They also operate on college campuses.
Among the companies powering these shuttle services are New York-based Via Transportation Inc. and Durham, N.C.,-based Transloc Inc., a subsidiary of Ford Smart Mobility.
Via announced on Monday that it had created the nation's largest on-demand microtransit system, expanding the SmaRT Ride service in Sacramento, Calif., to 42 vehicles. Via operates the service in partnershi…