For a pioneer in the fledgling automotive subscription arena, 2020 is shaping up to be a promising year.
Clutch Technologies, the Atlanta company owned by Cox Automotive that develops software for vehicle subscription service providers, now works with 18 automaker brands — compared with just four a year ago, President Vince Zappa said during a presentation in Detroit last week.
What began as a premium-brand service — Mercedes-Benz, Porsche and BMW — has expanded to the mass market. Subaru, for example, quietly launched its Clutch-affiliated subscription service, Just Drive, in three U.S. markets: Highland Park, Ill.; Aurora, Colo.; and Salt Lake City.
"From our perspective, 2019 is the year in which we see a lot of foundational bets being made," he said during the presentation. "In fact, I was very surprised by the fact that OEM activity surged so much during the year. I actually didn't expect it to grow as fast as it did. And, …