PARIS -- PSA Group named Vincent Cobee, a former Renault-Nissan alliance executive, as CEO of the Citroen brand, replacing Linda Jackson, who will take on a strategic role within the group.
PSA also said Wednesday that Beatrice Foucher, another former Renault-Nissan alliance executive, will be the CEO of its DS Automobiles upscale brand, replacing Yves Bonnefont.
Jackson, who had led Citroen since 2014 and also oversaw PSA's low-emissions vehicle business unit, will lead a study "to clarify and support differentiation" of PSA's brands, and will report to CEO Carlos Tavares. PSA last month signed a memorandum of understanding to merge with Fiat Chrysler Automobiles. The merged PSA-FCA will have more than a dozen brands.
Cobee, a French national, left Mitsubishi in April 2019 as part of a wider shuffle among the top ranks at Nissan and Mitsubishi in the wake of the arrest of Carlos Ghosn last November. He joined Citroen as deputy CEO in October 2019. He ha…