MILAN -- Maserati will use the Beijing auto show as a launchpad for an electrification push with the unveiling of its first hybrid model.
Fiat Chrysler Automobiles' exotic sporty brand will introduce a hybrid version of the Ghibli sedan at the show on April 21, a source familiar with Maserati's plans said.
The Ghibli is expected to get a plug-in hybrid drivetrain, although Maserati has not disclosed details of the car's hybrid system.
The Ghibli hybrid could boost Maserati sales in the key China market because the Chinese government is promoting electrification. It also will help the brand in Europe where tougher CO2 rules are forcing automakers to add fuel-efficient, low-emissions plug-in hybrids.
Chinese buyers of a Ghibli plug-in hybrid would be eligible for 10,000-yuan subsidies ($1,440) from the Chinese government. The incentives are offered for plug-ins but no other types of hybrids.
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