Ralf Speth presided over the longest profit streak in Jaguar Land Rover's history, but he also pushed an aggressive growth plan that in hindsight dangerously overstretched the company just as it was hit by unprecedented global headwinds.
When Speth took over in 2010, Jaguar Land Rover was fresh from its purchase by Tata Motors from Ford in 2008. Outward confidence was not matched internally. JLR was "more or less bankrupt" when Tata took over, Speth said in a speech in 2014.
Speth, who will retire as JLR CEO in September, was the most high profile of a number of executives Tata hired from BMW to work at JLR. With Land Rover's SUVs and Jaguar's sporty sedans, Speth was able to capitalize on two trends: global demand for off-road capable models and China's fast-rising car market.
Annual profits were the envy of the industry. Margins hit 11 percent in 2011 and only fell below double figures in 2016.
JLR's success convinced Speth it could be re…