The Super Bowl won't be light on metal this year.
After a relatively dull showing in 2019, automakers are returning to the field with a slate of key products to pitch that break new ground for several companies — including spots from brands that are either new to the Super Bowl stage or haven't been there often.
So far for the 2020 broadcast, there are eight auto brands running spots, compared with five last year.
Porsche is coming back to the game's roster of advertisers after 23 years to showcase its first battery electric car, the Taycan, hoping to connect the EV with the brand's performance heritage. Audi, a Super Bowl staple, is continuing its electric evolution by pushing the e-tron Sportback crossover.
Fiat Chrysler Automobiles, with its legacy of iconic celebrities used in its Super Bowl ads, this year is expected to turn to Bill Murray in a re-creation of the movie Groundhog Day, as the game this year takes place on Groundhog Day. Film c…