LAS VEGAS — I ended nearly every conversation I had at this year's NADA Show with one question: What trends are coming for auto retail that no one is paying attention to?
Some predictions and insights from the vendors I spoke with:
• Cyberattacks will become more prevalent, and more costly.
• The retail industry must get better at unlocking the value of data.
• Consumers increasingly will connect directly with dealerships through Google and Facebook, rather than use those channels to go to a dealership's website.
But what I heard repeatedly was the need for dealerships to offer a personalized car-buying experience.
Over and over, people told me a customized and omnichannel experience is going to be the way dealers keep up with the Amazons and the Apples and the Carvanas of the world. And, generally, the perception is that dealerships continue to be slower to adapt.
Vendors displayed technology they say can allow sales and serv…