Automakers will release their U.S. sales results next week. And the entire automotive world will be hungering for information on how the industry fared through the escalating COVID-19 outbreak.
But we won't know. That's because a big chunk of the industry has moved to quarterly sales reports. So when the numbers come out April 1, all we'll get from most of the big players is a combined figure for January, February and March.
Anyone outside the federal government and a few privileged data houses might as well read tea leaves to guess how things went in the most pivotal month this industry has seen since at least 2008.
This started two years ago, when General Motors ended a long-standing practice. Its last monthly report, oddly enough, was a winner: double-digit gains for each brand in March 2018, up 16 percent overall.
"Thirty days is not enough time to separate real sales trends from short-term fluctuations in a very …