Stellantis has appointed Aamir Ahmed, a former Fiat Chrysler Automobiles marketer who went on to work for Amazon and Harman International, to lead the Fiat brand in North America.
The move is effective immediately, the automaker said Thursday. Ahmed assumes the responsibility from Larry Dominique, who had been leading Fiat in addition to his role as senior vice president for Alfa Romeo in North America.
Ahmed, 39, will take the reins of a brand that has had difficulty getting traction in the U.S. Fiat currently sells only the 500X here but plans to reintroduce an electric version of the 500 in 2024.
Fiat's global CEO, Olivier Francois, said last fall that the 500e would return to take advantage of the industry's fledgling electric "revolution" in the U.S. but that the Italian brand has no grand volume ambitions for it and didn't plan to expand the product portfolio further.
Stellantis said Ahmed will head a North American unit tasked with "providi…