Hyundai, one of the hottest brands over the last 24 months behind an expanded crossover lineup, posted a 43 percent decline in U.S. sales last month, underscoring the sudden impact the coronavirus is having on automakers and dealers alike.
Fiat Chrysler Automobiles reported a 10 percent decline in first-quarter sales as a virus-impacted March more than offset gains in January and February. Volume skidded 42 percent last month at Mazda.
March deliveries at Hyundai totaled 35,118, with retail demand falling 39 percent and fleet volume dropping 54 percent, Hyundai said, even as the brand quickly rolled out a promotion that included no-interest loans and deferred payments for four months on select models.
In the first two months of the year, Hyundai's U.S. deliveries rose 11 percent, but volume dropped 11 percent in the first quarter on the sharply weaker March results.
"The entire world is facing a tremendous challenge that is having a significant i…