DETROIT -- A year that started off well for the U.S. auto market, with only a subtle down shift expected following years of strong demand, is suddenly shaping up to be a disaster.
The coronavirus pandemic has disturbed the virtuous blend of lofty consumer confidence and low interest rates that buoyed sales in January, February and even early March. Analysts are now all over the map for how low sales will go, with virtually no one expecting a speedy recovery.
“The whole world is turned upside down right now,” said Jessica Caldwell, executive director of insights for market researcher Edmunds, which sees the industry’s annualized selling rate slowing to 11.9 million in March. That would be the worst reading since the 2011 tsunami that hit Japan and interrupted shipments of cars and components for months.
Even the reporting calendar will be skewed, according to a survey by the Automotive News Data Center. Most automakers will provide first-quarter numbers W…