Sonic Automotive Inc. has reduced its employee headcount by a third through terminations and furloughs amid the coronavirus pandemic and cut advertising and other expenses in an effort to save about $14 million a month, the company disclosed Wednesday.
The details are among the first cost-savings initiatives the nation's sixth-largest new-vehicle retailer has shared publicly during the crisis that has led to stay-at-home orders across the U.S. Sonic said all of its stores remain open for service and are offering "various levels" of vehicle sales depending on state and local orders.
Sonic did not provide specifics on how many employees were terminated vs. furloughed. At the end of 2019, Sonic had about 9,300 employees.
Sonic wrote down the value of its franchised dealership business by $268 million in the first quarter, citing a decrease in its stock market value and expected near-term business reduction. The write-down led to a fi…