In a way, the Retail Technology newsletter, which celebrated its first birthday at the end of April, has been like a TV series.
Through its first year, a central storyline emerged along with several side plots, just like when TV shows have one-off episodes separate from the overarching narrative.
The main plot has been this: Digital retail is here, and auto retailers need to adapt if they haven't already. The technology landscape has been peppered with other news and topics such as a Cars.com no-sale, data protection, battles over dealership management system data and the Auto/Mate-DealerSocket tie-up.
Then came the season finale. If we had been writing a fictional series rather than a newsletter, the producers would have no doubt told us the storyline had become too absurd: A global pandemic suddenly causes the closure of brick-and-mortar stores throughout the country, forcing dealers to embrace digital retailing nearly overnight. Reality can be strange…