Nash-Kelvinator files trademarks for the Rambler and Statesman on May 22, 1950. Later that year, the Rambler, a nameplate first used in the early 1900s, became one of America's first successful compacts, and part of the beginning of the end of Detroit's one-size-fits-all approach to building and selling cars.
Nash-Kelvinator President George Mason recognized there was a glut of large and similar cars produced by larger Detroit rivals, and the company, based in Wisconsin, had to come up with alternatives.
The Rambler weighed less than competitors and sat on a 100-inch wheelbase that, even by current standards, is short. Power was delivered by a modest 173-cubic-inch, flathead six-cylinder engine that generated 82 hp.
The name Rambler was first used on a horseless carriage produced by the Thomas B. Jeffery Co. in 1902 through 1914. Charles Nash bought the Jeffery Co. in 1916, renamed the car Nash and created Nash Motors. Nash merged…