I've heard from numerous dealers over the last several weeks who quickly spun up digital services and don't expect to drop them once business returns to pre-pandemic levels. The commitment to digital sales is holding even as dealerships across the country begin to reopen to in-person transactions.
"We're going to see this continue, even as we come out to having more of a traditional [sales] opportunity," John Bergstrom, chairman of Bergstrom Automotive in Wisconsin, told Automotive News Publisher Jason Stein on the "Daily Drive" podcast last week. "More and more, people are going to shop from home."
To a large degree, that's because many consumers want to shop from home. Even before the virus moved a lot of shopping online, customer surveys have shown greater interest in remote transactions for convenience and efficiency. The pandemic added contactless purchasing for safety's sake to that list.
Yet not everyone is ready to buy a car over the Internet. A …