Aggressive incentives bolstered the new-vehicle market in May, dragging down the average interest rate on a loan to its lowest level since 2013, Edmunds said. But as the parade of finance deals marched through Memorial Day, fewer buyers took the bait.
The economic pressure caused by measures to slow the spread of the coronavirus, along with affordability concerns, inventory constraints and low consumer confidence curbed the typical seasonal bounce, according to Jessica Caldwell, Edmunds' executive director of industry analysis.
"The deals started dropping as demand was picking up," Caldwell said, adding that May's final weekend was impacted by the protests sparked by the death of George Floyd in Minneapolis last week.
The average interest rate on new-car loans fell to 4 percent last month, compared with 6.1 percent in May 2019.
Though 0 percent interest, seven-year loans remain at near-record levels, the deals started…