Uber Technologies Inc. is getting into software. The company is making the technology that powers its ride-hailing business available to others, starting with public transit agencies.
California’s Marin County transportation providers are the first customers to buy access to Uber’s software in a deal the company announced Wednesday. The tie-up represents a potential new revenue stream for Uber at a time when the company could use it.
“This is not a one-off. This is a new product and a new business,” said David Reich, head of Uber Transit, adding that the company intends to partner with other transit agencies in the future. “Together we want to make car ownership a thing of the past.”
But the effort is starting small.
The program, called Marin Connect, will power logistics for just four wheelchair-accessible vans when it begins on July 1. Teaming up with Marin Transit and the Transportation Authority of Marin, it will also make public transit sched…