After a three-month pilot program, F&I product provider EFG Cos. is debuting its first mileage service contract to knit coverage more closely to customers' driving habits.
Complex underwriting strategies delayed the launch of the product, which EFG believes may be the first of its kind.
The product, called the Motorist Assistance Plan vehicle service contract, can shift coverage in 2,500-mile increments on new vehicles or used cars with 150,000 miles or less on the odometer.
Eric Fifield, chief revenue officer at EFG, said the product's features distinguish it from standard mileage terms that consumers typically fall short of or exceed.
"Customers see more value in the product because you tailor it to their exact driving habits," Fifield told Automotive News. "And F&I producers have more confidence that what they're selling matches the customer's driving habits."
Sales of the contract increased pr…