DETROIT — Ford Motor Co. is striving to maintain its full-size pickup dominance by redesigning the F-150 to incorporate — and improve upon — some of the most popular features that rivals have added in unsuccessful bids to dethrone it.
The 14th-generation pickup, unveiled virtually Thursday evening, is expected to offer best-in-class towing, payload, torque and horsepower when it hits dealerships as soon as November. The pickup will include functional tailgate upgrades, similar to what General Motors introduced on the GMC Sierra in 2018. Ford is adding a larger center touch screen, just as Fiat Chrysler added to its Ram 1500 in 2018. And the automaker is hoping to preempt a growing list of electric vehicle startups — including one that unveiled a prototype hours before Ford's reveal — looking for a slice of the profitable segment by offering a hybrid powertrain and mobile power generators across all trims.
The F-150, the highest-volume member …