Chip Perry, an auto retail veteran who steered vehicle listings sites AutoTrader and TrueCar, is jumping back into the dealership technology world.
Perry, 66, has been named president and CEO of A2Z Sync, which helps dealerships transition to a one-person sales process. He took over the role in late June.
The company was founded by Colorado dealer Aaron Wallace initially to help his seven-store Schomp Automotive Group transition away from a full-time F&I office. A2Z Sync provides dealerships with a customer-facing digital menu so the sales employee and the customer can walk through options together, as well as training and support to help retailers reorganize their sales teams and processes around the single-person concept.
Under the model, also known as single point of contact, a customer works with one sales employee throughout the transaction, rather than interacting with several employees on the sales floor and in the F&I office.
“I wa…