ATLANTA — Frederick Schwab, a Detroiter who helped bring Porsche back from collapse in the early 1990s, died July 9 following a brief battle with cancer. He was 81.
Schwab was CEO of Porsche Cars North America for more than a decade, during which he steered the fabled sports car brand out of the pits of the early 1990's recession, when sales fell to a fraction of what they had been in the status-conscious '80s and when many dealers dropped the franchise.
He steered a management overhaul by hiring former Toyota managers to instill the Japanese automaker's vaunted lean operating methods and help improve Porsche product quality.
Under his watch, Porsche introduced key new models in North America, including the midengine Boxster roadster, which gave new buyers a sub-$40,000 MSRP entry to the brand, as well as the Cayenne, Porsche's daring entry in the SUV and crossover segment.
The product expansion fueled a new era of sales for Porsche, with volume …