SHANGHAI -- Geely plans to use a platform developed with input from Volvo to build new models in Malaysia for its partly owned Proton brand, a strategy that shows how it aims to accelerate a push to become China's first global auto giant.
The yet-to-be-finalized plans for Proton are just one strand of a Geely project to revamp factories at home and abroad using joint platforms it has been perfecting with Volvo since 2013. Geely bought the Swedish brand 10 years ago for $1.8 billion -- a deal that raised its international profile and sent shock waves through the global auto industry.
Senior Geely officials and engineers told Reuters that a project dubbed Compact Modular Architecture will allow them to develop, design and build different types of compact cars with similar mechanical layout faster than before -- and at lower cost.
They said CMA, along with a platform for smaller cars known as B-segment Modular Architecture that Geely plans to roll out for …