Cadillac attorney Newell Wright on Aug. 18, 1905, filed a trademark application for the company's crest, based on the family arms of French explorer Antoine de la Mothe Cadillac, the minor aristocrat who founded Detroit in 1701.
The registered trademark — number 54,931 — was granted on Aug. 7, 1906.
The Cadillac arms had been used as early as September 1902.
The original crest, which featured a seven-piked coronet surrounded by a laurel wreath, was closely based on the registered design, with merlettes slanting down to the left and a wreath composed of tulip-shape flowerets arching up to a seven-point crown.
For decades, two trios of merlettes swam in the golden stripes of the Cadillac crest. They're knightly symbols of the Crusades and stemmed from the family crest of Cadillac, with three representing the explorer's mother's noble lineage and three representing his father's lineage.
The New York Times once c…