As Bentley prepares to launch its freshened 2021 Bentayga, the automaker knows the ultraluxury and exotic SUV segment it helped create five years ago looks much different — and bigger — in 2020.
But getting to the market first has its perks. Case in point, the updated Bentayga will arrive as or before competitors launch their initial SUV offerings.
Bentley plans to put its head start to use, especially in the U.S., one of the automaker's largest markets and one of the biggest markets for the Bentayga worldwide. The nameplate accounted for 45 percent of the brand's 11,006 global sales in 2019.
The SUV went on sale in the U.S. in 2016, two years before the launches of the Rolls-Royce Cullinan cross- over and Lamborghini Urus SUV. U.S. deliveries of Aston Martin's DBX SUV are set to begin this summer, and the Mercedes-Maybach GLS 600 is also scheduled for this year. Ferrari's Purosangue SUV is set to arrive around 2022.
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