Little money, lots of ambition sink Bordrin

SHANGHAI — When Huang Ximing, a former senior engineer at Ford Motor Co., established Bordrin Motor Corp. in Shanghai in 2016 to build electric vehicles, he was confident that the strength of his technology would ensure his new company could easily beat out other EV startups in China.

But Huang has been proved woefully wrong.

According to documents now coming into public view, Huang far underestimated the expense of launching an EV startup.

In June, the onetime Detroit resident who had also worked at General Motors, admitted in an open letter in China that Bordrin had run into a severe cash crunch.

Last month, an internal document leaked to the Internet by employees at Bordrin's operations in Shanghai revealed that the business was awaiting liquidation.

Numerous EV startups have sprouted across China in recent years.

In 2017, Huang confidently assured Automotive News China that if "90 percent" of China's EV startups vanished amid th…

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Cameras are vehicle tech's star attraction

Drivers appreciate an extra set of eyes on the road.

When it comes to new vehicle tech features, owners are most enamored with cameras, according to the J.D. Power 2020 U.S. Tech Experience Index. Luxury owners rate camera features highest in five of the six satisfaction attributes measured.

The study, released last week, tracks how effective automakers are in bringing advanced technologies to market in ways that consumers find intuitive and not overbearing.

Gesture controls were the lowest-rated technology "by far," the report says.

Camera rearview mirrors earned the highest execution index score among luxury owners, followed by ground-view cameras.

Among advanced camera/vision technologies in the mass-market segment, camera rearview mirrors received the highest overall execution score, followed by transparent trailer view and ground-view cameras.

Nearly three-quarters of respondents who have these features said they "definitely wil…

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This is what happens when you talk

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This is what happens when you talk

"Thank you Brandenburg & Grünheide," Elon Musk tweeted last week, in German, calling out the state and small town in Germany where Tesla is quickly moving to clear a site and construct its new European factory outside Berlin.

It is a telling tweet for this moment in the auto industry.

Germans are not used to corporations fast-tracking billion-dollar projects in their much-beloved countryside. Permits get lengthy consideration. Engineers take their time studying water table impact. And assuredly, all that is being done in Germany.

But at a moment when the global industry really needs all of its players a…

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Genesis relaunch includes crossovers, EV

Genesis began the year ready for a brand relaunch with new and freshened product.

After its first wave of sedans sold in limited quantities while the new franchise network was being built, the Korean luxury marque began 2020 with high hopes.

A heavily freshened G90 flagship sedan went on sale in January, a new-generation G80 midsize sedan was waiting in the wings, and its debut crossover — the GV80 — was just months away. The compact G70 sedan also was a rising sales star.

Of course, the coronavirus threw the timeline into disarray, mostly because Genesis needed emissions certification for the G80 and the GV80 from EPA offices that were closed. Its summer of brand rebirth is now scheduled for the fall.

Genesis has 350 dealers nationwide at the ready, along with thousands of reservations for the redesigned sport sedan and midsize crossover, which share a rear-wheel-drive platform. Word from Genesis is that the two vehicle…

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Porsche launches probe into suspected engine manipulation, report says

Volkswagen Group's luxury sports vehicle unit Porsche has launched an internal investigation into the suspected manipulation of gasoline engines, German weekly Bild am Sonntag reported.

Porsche has informed Germany's automotive watchdog KBA, the Stuttgart prosecutor's office, as well as U.S. authorities of suspected illegal changes to hardware and software that could affect exhaust systems and engine components, the paper said.

"Porsche is regularly and continuously reviewing technical and regulatory aspects of its vehicles," a Porsche spokesman said. "As part of such internal examinations Porsche has identified issues and has, just like in the past, proactively informed authorities."

The spokesman said that the issues relate to vehicles developed several years ago, adding that there were no indications that current production was affected. The carmaker is working closely with authorities, he said.

BamS, not citing where it obtained the informatio…

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Designated Driver’s Manuela Papadopol on an AV system “safety net” (Episode 56)

Manuela Papadopol, CEO of Designated Driver, discusses why the industry adopted teleoperations and how the startup is augmenting AVs and human-driven vehicles alike.

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Hyundai group's new platform is key to million-sales target

LOS ANGELES — Hyundai Motor Group has been teasing plans to spend big on electric vehicles, with a goal of 1 million EV sales a year in 2025. Now the metal behind that plan is coming into focus.

The Hyundai brand wants to be the No. 3 maker of eco-friendly vehicles globally, while Kia is planning 11 EV models and the Korean automaker's burgeoning Genesis luxury line has an electric arriving next year.

After talking generally about its game plan for several months, the group is now talking about the next-generation of electric vehicles it will deliver to meet those lofty goals, including the launch of an EV subbrand Hyundai calls Ioniq.

Hyundai plans to roll out the first EV on its new global modular platform, called E-GMP. That platform will yield the Ioniq 5 midsize crossover for the U.S. late next year, a sedan called the Ioniq 6 in 2022 and the Ioniq 7 large SUV two years later.

The plan is an aggressive step forw…

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Lifesaving tech gets a wider view

Cars need more than a clear view of the road ahead for new safety technology to fulfill its lifesaving potential. They need a better idea of what's happening along the periphery of their paths.

As transportation officials struggle to address a dramatic and chronic increase in pedestrian deaths on U.S. roadways, automakers and suppliers are introducing technology that improves the effectiveness of systems such as automated emergency braking.

They are enhancing the performance and placement of cameras and radar sensors that are better designed to spot pedestrians and bicyclists who emerge from the sides of a vehicle path. Those road users can be tricky to spot for motorists and driver-assist systems alike.

"It's very sad because there's technology that exists that can address these things," said Kay Stepper, vice president of driver assistance and automated driving at Bosch.

Even as new technology makes vehicles safer f…

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Mini to drop convertible

Mini plans to sunset its two-door convertible after production of the current-generation model ends in February 2024, according to supply chain sources, ending a nearly two-decade run in the U.S.

A Mini spokesman declined to comment on future plans for the model.

"The convertible remains an appealing model in Mini's lineup," he said.

The decision to jettison the convertible is not surprising given the nameplate's relatively low volume. Last year, Mini sold 4,031 convertibles in the U.S., down nearly 25 percent from 2018. It was the lowest-selling Mini model after the Clubman.

While demand for the Mini hatchback has soared above its novelty status, the convertible remains just a niche player, requiring dedicated tooling and complexity to build, said Sam Fiorani, vice president at AutoForecast Solutions.

"Buyers are moving to small crossovers while the few convertible buyers who remain can get the ... Mazda MX-5…

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Bosch, ZF, others jockey for fast-growing part the future can't do without

In a future where cars and trucks will rely increasingly on seeing in the dark, making drivers comfortable and sensing danger, there is a new hot commodity: sensors.

Lots of them.

The market for sensors is expected to explode in the coming decade, outpacing forecasts for global auto production and racing to keep up with the rollout of electronic components, such as night vision and hands-free steering systems.

Why? Because the new innovations in electronic gadgetry do not require one new sensor — they need several of them.

"If you start looking into the car where the sensors are hidden, it's amazing, really. The number of applications is going through the roof," said Frank Findeis, vice president for automotive sensors at German semiconductor maker Infineon, which along with Robert Bosch is one of the top two suppliers for the automotive semiconductors that are the "brain" of modern sensors.

"If you go into…

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Cadillac exec's task: Engage dealers on EVs

Cadillac's new North America vice president faces a steep task that will be vital to Cadillac's electric future: Prepare dealers to sell electric vehicles.

In his more than 16 years with General Motors, Mahmoud Samara, 43, has driven record sales in Canada, stabilized Cadillac's U.S. Western region and helped improve GM's digital retail tool. He replaces Rory Harvey, who was promoted to vice president of global Cadillac last month. Samara will oversee Cadillac sales, service and retail marketing in North America, along with dealer network development globally. He reports to Harvey, 52.

Samara was GM's global director of customer experience since November. From 2017 to 2019, he was Cadillac regional director, responsible for sales, service and retail marketing in the Western region. He also held leadership posts with GM Canada.

"As Cadillac stands poised to redefine American luxury, the evolution of our dealer network will be a crit…

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Reynolds announces addition of 700Credit prescreen solution for XtreamService

DAYTON, Ohio, Aug. 18, 2020 /PRNewswire/ -- The Reynolds and Reynolds Company today announced that its XtreamService data mining tool has been enhanced with the addition of a prescreen solution from 700Credit, LLC. With the addition, XtreamService can now calculate equity and payment estimates for consumers who did not previously buy a vehicle from the dealership but are likely to purchase based on life circumstances.

"The addition of the prescreen solution from 700Credit adds substantial depth to XtreamService," said Jon Strawsburg, vice president of product planning for Reynolds and Reynolds. "Being able to provide estimates for customers who did not necessarily buy at their store gives dealers an opening to reach people who might otherwise slip through the cracks – and who could benefit from knowing all options available to them."

"Reynolds' inclusion of our prescreen solution in XtreamService provides dealerships visibility into customers' equity position a…

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