It was always going to be an uphill slog for the Nissan Titan.
Though Nissan's first full-size pickup was never going to challenge the mighty Ford F-150 or put up six-figure sales numbers like the other competitive trucks from Ram, Chevrolet and GMC, the Titan could have created a sustainable niche for itself had it been anything more than just an average vehicle.
Average won't work in the brutally competitive full-size pickup market.
A truck needs to stand out in some compelling way. But the Titan never claimed best in class in any of the metrics that truck buyers really care about — towing, hauling, stopping, fuel economy, luxury features, etc.
If you look at the F-150, Ram 1500 and Chevy Silverado and GMC Sierra 1500, each has some unique feature or capability that can't be had on other trucks.
Arguably, nobody makes a classier interior than Ram. You want to haul something massively heavy, an F-150 is just the tool for the job. The indus…