PARIS – Renault Group has announced a new corporate structure pegged to four brands rather than geographic regions, in the first move by new CEO Luca de Meo to turn around the struggling automaker.
Alongside Renault, Dacia and Alpine, a fourth business unit will be formed for new mobility, according to a statement Thursday. Top executives will run each operation, with de Meo heading up the flagship Renault brand.
Renault, which took aid in the form of a 5 billion euro ($5.9 billion) state-backed loan from the French government this year, is trying to recover from the coronavirus pandemic while also patching up a strained relationship with its Japanese partner Nissan. Renault reported a record 7.29 billion-euro first-half loss due to the pandemic and losses at Nissan.
De Meo, who had led Volkswagen's Spanish brand Seat to record sales, joined Renault in July to try to reboot the French group, which had already embarked on cost cuts and a j…