Japan's smaller players go slow on electrics

While Japan's bigger brands have embraced hybrids and are moving toward battery-electric vehicles, the smaller marques — Subaru, Mazda and Mitsubishi — are taking their time with electrification.

Subaru's Crosstrek plug-in hybrid is its only electrified vehicle in the U.S., relying on Toyota technology. Mazda is building a crossover plant in Alabama with Toyota that will likely produce Mazda's first electrified vehicle when it debuts next year. And Mitsubishi is planning a new generation of its plug-in Outlander.

But otherwise, the three are leaning mostly on their current crop of gasoline engines for product plans.

Subaru and Mazda are offering more power in some models as options for the first time, while Mitsubishi will lean on global partner Nissan for new powertrain technology, including perhaps a future battery-electric vehicle.

For Subaru, the biggest updates coming to the lineup are tied to performance. A freshened subcompact Crosstrek c…

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Next-gen Outlander critical for Mitsubishi

Struggling Mitsubishi heads into the 2021 model year with little change to its aging product line. But fresh metal will come next year with a next- generation Outlander midsize crossover that shares a new platform and proportions with the redesigned Nissan Rogue.

The only product update this year will come in the fourth quarter, with an upgrade to the powertrain of the Outlander plug-in hybrid. A bigger gasoline motor and a slightly larger battery — both from the European version — debut in North America for the 2021 model year.

Next year will bring exterior styling changes to the Eclipse Cross compact CUV, which suffers from a polarizing rear design. It will go on sale in the first quarter as a 2022 model, Mitsubishi said.

The Mirage subcompact sedan and hatchback will get a freshened exterior next year. It will go on sale in the first quarter as a 2021 model, the automaker said. The Outlander Sport, a subcompact crossover, is unchanged after it was f…

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'There's only one Bob ROOOHHHRRR-man!'

'There's only one Bob ROOOHHHRRR-man!'

The Bob Rohrman Auto Group has used that familiar tag line for decades in its ubiquitous TV commercials in Illinois, Indiana and Wisconsin.

Rohrman, who died last week at age 87, appeared as dozens of wacky characters in his ads, from painter Bob Ross and actress "Roberta Rohrmanspoon" to his annual roles as Count Bobula every October and Santa Bob during year-end clearance season.

Here are some of his memorable appearances, as archived by the group's YouTube channel.

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Mitsubishi's Osamu Masuko leaves legacy of dramatic changes

TOKYO — Osamu Masuko, the long-serving, soft-spoken chairman of Mitsubishi Motors Corp. who hammered out his company's partnership with Nissan Motor Co., leaves behind a stronger carmaker but one that is still a work in progress after several fitful revival attempts.

Masuko died of heart failure Aug. 27, three weeks after stepping down over health concerns. He was 71. At the time of his retirement, when he took a "special adviser" role, Masuko was one of Japan's oldest and longest-serving automotive chiefs. He led Mitsubishi for 15 years.

Masuko became president of Mitsubishi Motors in 2005 and cycled through various positions at the top, including the CEO and chairman posts, during a pivotal period at the small Japanese player. Masuko hatched numerous plans to reboot the brand's flagging fortunes, oversaw its foray into electrified vehicles and helped pen its 2016 partnership with Nissan.

With Mitsubishi then part of the Renault-N…

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Beijing show goes on — but not with execs

SHANGHAI — Delayed from late April, the Beijing auto show is set to begin on Sept. 26, making it the sole survivor, so far, of all the major international auto exhibitions canceled this year because of the coronavirus pandemic.

Whether anyone attends is another matter.

The pandemic has remained largely contained inside China since mid-March, and no new domestic infections had been reported for 18 consecutive days as of Wednesday, Sept. 2.

But there is no way for the Beijing show to escape its impact.

Because of the pandemic and travel restrictions China has imposed, most international automakers have chosen not to send executives to the show, according to a survey of companies by Automotive News.

Among the companies to pass on attending are China's two largest players, Volkswagen Group and General Motors. Toyota Motor Corp., Honda Motor Co., Nissan Motor Co., Ford Motor Co. and PSA Group also do not plan …

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The legacy of Sergio's failed pursuit of GM

<!--*/ */ /*-->*/ The legacy of Sergio's failed pursuit of GM

It's hard to fathom, but at this time in 2015, the big story in Automotive News was Sergio Marchionne's persistent — and fruitless — pursuit of a merger with General Motors.

We were in the midst of publishing a six-part series called "Industry on Trial." In it, we explored the Fiat Chrysler CEO's case that the auto industry as structured was a cash guzzler and that consolidation among its players was the answer.

The series stuck a chord with the boss himself. Amid it all, he invited Automotive News into his secondary offices in downtown Detroit to share his vision. As my now-retired colleague Richard Johnson would later write, it was the "weirdest, wildest, most entertaining interview of my Automotive News life."

In that session, Marchionne laid out his case for why a merger made so much sense. Leo Michael's cartoon at the top of this column — published five years ago tomorr…

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Toyota among companies in Japan shuttering plants ahead of typhoon

Hundreds of thousands of people have been ordered to evacuate in southern Japan, and companies including Toyota Motor Corp. and Canon Inc. are planning to shutter factories as Typhoon Haishen approaches.

The Japan Meteorological Agency said the typhoon may make landfall on Kagoshima prefecture in the southern Kyushu island on Sunday evening. More than 46,000 households were without power in Kagoshima prefecture as of 5 p.m. local time, according to Kyushu Electric Power Company Inc. The Fire and Disaster Management Agency said at least 218,000 households have been ordered to evacuate to safety in Okinawa and five of the Kyushu prefectures.

Canon said it will suspend operations at four manufacturing units affecting seven factories in Kyushu on Monday, while Toyota decided to halt three plants in Fukuoka. Daihatsu Motor Co.’s factories in Oita and Fukuoka prefectures will be suspended during morning shift on Monday, company spokesman Kazuki Inoue said.

Son…

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AAA’s Greg Brannon pumps the brakes on ADAS (Episode 58)

Greg Brannon, AAA’s director of automotive engineering and industry relations, discusses the results of the auto club's recent study on advanced driver assistance systems, how the technology interacts with pedestrians, and the latest on driver monitoring.

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Bosnian Tesla fan impatient for Cybertruck builds lookalike

MOSTAR, Bosnia -- A Bosnian fan of both Ford trucks and Elon Musk's Tesla could not just sit on his hands waiting for the electric carmaker to release its Cybertruck, expected in late 2021. Instead he came up with his own version of the futuristic vehicle.

It took eight months for IT specialists and engineers at Igor Krezic's Stark Solutions company to disassemble a rugged Ford Raptor F-150 into its smallest parts and then transform it into a gasoline-powered vehicle that resembles a Cybertruck.

The first drive through the streets of the southern town of Mostar drew a lot of attention, Mario Coric, the company manager, told Reuters.

"Everybody was watching and half of them thought we made a tank, because people don't know what the Cybertruck is. One girl even stopped and asked if this is the place where they are producing Tesla Cybertruck," Coric said on Friday.

Krezic declined to speak to Reuters.

Though it may not look identical to Cybert…

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New S Class stirs pot on self-driving regulations

SINDELFINGEN, Germany — Mercedes-Benz's newly redesigned S-Class luxury sedan, revealed last week here, represents a big step forward in the automaker's eyes-off autonomous driving technology.

But the new S-Class faces a real dilemma: Major markets such as the United States are not ready for the technology yet.

Germany is.

Three years ago, government leaders enacted landmark legislation permitting motorists to hand over full driving control of their vehicle to its on-board autonomous systems if specific conditions are met. But virtually every other country in the world is still grappling with the question of how to safely roll out the technology on their roads.

Markus Schäfer, head of technical development at Mercedes-Benz Cars, said the carmaker has a lot of persuading to do, given the patchwork of legal jurisdictions both in Europe and abroad that are still evolving.

"It's trying to read a crystal ball…

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Brands' NFL game plans flag COVID as wild card

Automakers are ready to take the field for one of the most uncertain National Football League seasons ever.

In normal times, the biggest question mark for the NFL, which kicks off Thursday, Sept. 10, would be about who's going to take home the Vince Lombardi Trophy in February. But the coronavirus pandemic threatens to disrupt the league and the games that have long been a key cog in many automakers' marketing strategies.

Major League Baseball already has had to postpone games because of COVID-19 outbreaks among teams.

The NFL, which drew $4.3 billion in advertising dollars last season, could face the same problem, said Kevin Krim, CEO of analytics firm EDO Inc.

" 'Sunday Night Football,' 'Monday Night Football' and 'Thursday Night Football' are all incredibly valuable franchises," Krim said. "If suddenly there's an outbreak the morning of one of those games, they're not going to be able to play. There is this risk that …

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Auto-tech startups' alternate route to go public: The SPAC

When Steve Girsky set his sights on investments in transportation technology startups two years ago, the idea of taking a fledgling company to public markets via a special purpose acquisition company was a novel one.

Little did the former General Motors vice chairman know he stood at the forefront of a trend that has morphed into a full-blown stampede.

This summer, the so-called SPAC has quickly become a favored method for automotive technology companies seeking to raise capital and go public — one that comes without the perceived hassles and wait times associated with the traditional initial public offering process.

After spending nearly two years vetting potential targets, Girsky's SPAC, VectoIQ, completed a reverse merger with Nikola Motor Co. — maker of electric and hydrogen vehicles — in June at a valuation of $3.3 billion. Since then, EV startups such as Hyliion Inc., Lords- town Motors, Fisker and Canoo, EV-battery maker Qu…

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