Vehicle listings site TrueCar Inc. has expanded its leadership team and created new executive roles, including the company's first chief consumer officer, amid a restructuring prompted in part by the coronavirus pandemic.
The Santa Monica, Calif., company said Wednesday that it hired Kristin Slanina, 51, formerly chief transformation officer at information technology consultant Thirdware, to be COO, a new role. The move is effective Sept. 24.
Beth Mach, 48, who TrueCar said has more than 20 years of experience in media-buying and planning, will be chief consumer officer, effective Oct. 12.
Elias Rokos, who has worked for TrueCar since 2011, in June was promoted from senior vice president of technology to the company's chief technology officer. The CTO position had been vacant for more than a year, TrueCar said.
All three executives will report directly to TrueCar CEO Mike Darrow.
"I'm incredibly excited and proud of the talent and d…