For most dealers, running an express service lane generally makes more sense than cents. That's because the financial aspect of offering fast oil changes is often not the most important consideration.
For example, at Tempe Chrysler-Dodge-Jeep-Ram in Arizona, Service Manager Mike Purtle uses his express lane to boost the dealership's customer satisfaction scores, raise retention and funnel loyal service customers to the sales department when it's time for a new vehicle.
Express service also combats a top consumer complaint with dealers — waiting for service, according to a 2018 Cox Automotive survey. It's one of the best options for fixed ops directors looking to prevent time-conscious customers from going elsewhere for oil changes and other maintenance.
"I've never had anyone tell me: 'I can't wait to go to the dealership so I can hang out in the lounge,' " says fixed ops consultant and author Jim Roche. "People are busy, and as m…