Ford Motor Co., which stopped reporting U.S. monthly sales nearly two years ago, has reversed course and will release monthly figures for the “foreseeable future.”
Ford wants to give investors more detail on its U.S. performance during the pandemic, said Said Deep, a company spokesman. Jim Farley took over as CEO Oct. 1 from a retiring Jim Hackett as the automaker is launching four key models -- a redesign of its top-selling F-150 pickup, the electric Mustang Mach-E , the revived Bronco SUV and Bronco Sport.
Fiat Chrysler Automobiles, Ford and much of the rest of the industry followed General Motors in switching to quarterly reporting.
A GM spokeswoman said in an email to Automotive News that the automaker would continue to report sales quarterly.
"We believe the best way to assess sales trends in our business is by looking at results on a quarterly basis.," she said.
October sales
Ford's U.S. sales fell 6.1 percent in October, dragg…