TrueCar is looking to shore up revenue from military-related sales due to the sudden end of its USAA business this year.
In the third quarter, the company reported improved net income but lower revenue, which it blamed on the coronavirus pandemic and the loss of the USAA partnership.
TrueCar said in February the partnership with USAA would terminate at the close of the third quarter. It marked the end of a 13-year revenue-sharing partnership, which represented about 29 percent of the vehicles sold by dealers to buyers who connect through the TrueCar marketplace.
TrueCar has since sought to recapture some of that business, launching in May a new program called TrueCar Military.
"Since learning of USAA's decision not to renew our partnership, just days before the February earnings call, we knew we had to move quickly and decisively," TrueCar CEO Mike Darrow said in an earnings call Thursday.
For TrueCar Military, the company has launched a d…