When Grené Baranco’s parents, Gregory and Juanita Baranco, moved to Atlanta in 1978 to open a Pontiac dealership, they became part of the first wave of African American auto dealers in the United States.
“It was a family business from the start,” says Grené, who remembers how exciting it was to be a 6-year-old at the dealership—and starring with her parents and sister in TV commercials.
Baranco worked at the dealership as a receptionist in high school and during her college years at Georgia State University. She thought about graduate school, but her parents offered her the opportunity to become assistant to the manager at their new Mercedes-Benz store—and she couldn’t say no.
“My path was always on the sales side,” Baranco says. That included a stint as internet sales manager.
After the Pontiac dealership closed following the Great Recession of 2008-09, the family focused on that second dealership, Mercedes-Benz of Buckhead, where today Baranco i…