Since taking the wheel of Kia Motors Corp. in April, CEO Ho Sung Song has been positioning the South Korean automaker for a new era of industry upheaval.
Under Kia's five-year business plan unveiled this year, Song, 58, wants to make the company a global leader in electric vehicles, branch into so-called purpose-built vehicles and invest heavily in new mobility. To jump-start that makeover, he also will "relaunch" the brand in January.
Under the strategy, called Plan S, Kia will create a lineup of 11 models with electric powertrains by 2025, with seven EV-only models by 2027. By 2026, Kia plans to sell 500,000 battery-electric vehicles and another 500,000 hybrids, plug-in hybrids and other eco-friendly offerings.
In doing so, Kia wants EVs to generate 20 percent of its worldwide sales by 2025, and a quarter of them in 2029. Its first dedicated EV will be delivered next year.
Kia's U.S. sales were down 7.6 percent to 428,350 vehicles in the first …