Laura Schwab, who left her job as Aston Martin's president of the Americas in mid-November, has been named vice president of sales and marketing at Rivian, a new position at the company.
Schwab, 47, began Monday from Rivian's office in Irvine, Calif.
Her arrival comes at a crucial time as Rivian moves from a startup to a revenue-generating company. Rivian's order books are now open. Customers who placed deposits on the company's electric pickup and SUV, the R1T and R1S, can now configure their vehicles and finalize their purchases. Deliveries for the R1T are expected to begin in just over six months. The R1S is scheduled to arrive in August.
"Laura’s such an exciting addition to our Rivian team," the company said in a statement. "Her experience in deploying rich and truly personal sales and ownership experiences for customers is a key asset for Rivian as we prepare to deliver our vehicles next summer.”
Rivian's plant in Normal, Ill., is …