Ralph Paglia, a dealership software advocate known affectionately to industry insiders as the "godfather of automotive digital marketing," died Dec. 21 of complications caused by COVID-19, his daughter confirmed to Automotive News. He was 63.
Paglia was director of digital marketing for ADP Dealer Services, departing before it became CDK Global Inc. in 2014. He worked at two dealerships in his career and briefly at Reynolds and Reynolds. He had been working as an automotive digital marketing consultant since 2013.
Paglia's belief that the Internet would become a dominant force in retail was prophetic, Dale Pollak, former auto dealer and founder of inventory management software vAuto, said in a blog post.
"Ralph instantly understood how retail market-based pricing would benefit the dealership's desire to connect customers with used cars online," Pollak said. "He wasn't just one of the good guys, he was a great guy. His loss is our …