Before Jeep fans buy a Wrangler 4xe to take off road, they can see how it fits in their garage next to their kayaks and camping gear while doing research.
The only thing they need is a smartphone.
Jeep is one of several automakers experimenting with a budding augmented reality tool for mobile Google searches that allows users to conduct virtual walkarounds of new models, check out color options, view the interiors in some cases and place the vehicles in a consumer's everyday environment. This augmented experience is available to Android and iOS users.
The highly searched Wrangler's popularity made it a good fit for this experience, said Tom Laymac, director of global digital marketing for Jeep parent Stellantis.
Laymac said Google approached the automaker about trying the technology. A cloud-based augmented-reality experience for the Wrangler plug-in hybrid initially was tested during the virtual CES in January.