Volkswagen Group plans to give an update on batteries next week at an event echoing a Tesla briefing that helped boost its share price last year.
VW Group CEO Herbert Diess sent out the invitation to VW's first "Power Day" event on March 15 using his Twitter and LinkedIn accounts on Tuesday. "Please note: This is not a car presentation," he said.
Diess, 62, made his Twitter debut early this year and promptly engaged in some good-natured ribbing of Tesla CEO Elon Musk.
Musk has been on the platform almost a dozen years and has used it to great effect to promote what is now far and away the world's most valuable automaker. The company spends an immaterial amount of money on traditional advertising.
Boosting battery expertise and securing sufficient supplies will be vital for VW to deliver on plans for the industry’s biggest fleet of electric vehicles. At the VW brand, the ID4 crossover is joining the ID3 hatchback this year and will be sold in China…