Car shoppers want more finance information sooner in the process, confirming industry beliefs that placing more emphasis on finance and insurance in digital retailing is critical for some consumers, a recent CarGurus survey found.
Vehicle affordability is an ongoing concern in the automotive retail industry, with average transaction prices steadily increasing every month. Inventory constraints restricting new- and used-vehicle options for consumers is an additional hurdle for consumers pursuing a specific price point.
In the survey of 754 consumers conducted in November 2020, 93 percent of car shoppers agree that pre-qualifying for a loan prior to visiting the dealership would be useful. Just two in three respondents, however, even knew this was an option, CarGurus said.
All respondents either intended to buy a car within the next 12 months or had purchased one in the last two years, CarGurus said. Respondents also needed to have f…