ANN ARBOR, Mich. — Bollinger Motors is about to shift into drive.
With the majority of the engineering complete on Bollinger's first commercial product, a battery-powered Class 4 chassis cab, final testing is underway. Bollinger's marketing team is about to hit the road to book orders ahead of the planned start of production in the second quarter of 2024.
"Our next event after we leave here is to take these trucks straight to fleets. We'll bring them to parking lots and test tracks near customers in whatever state they are in," CEO Robert Bollinger said.
The company is also building a nationwide dealer network, which will include traditional franchised new-car dealers who also run fleet businesses, said Jim Connelly, Bollinger's chief revenue officer.
"The order books are open. We have not announced final pricing and we cannot sell directly to customers, but we have customers who have reserved the first ones off the li…