Like the root system anchoring a growing tree, Toyota Motor North America's SmartPath and the Monogram digital retailing tool by Lexus are spreading out across the automaker's 1,500 retailers.
After starting with new-vehicle sales and later moving to used vehicles and then service, Toyota's homegrown digital ecosystem for its dealerships will grow this year into another major revenue area for most stores: finance and insurance.
And it's doing so with more than one-third of Toyota and Lexus dealerships already running SmartPath or Monogram, with about two dozen more being switched on each month, said John Myers, who succeeded Tim Bliss as general manager of retail transformation for Toyota Motor North America.
"If you look at all of those products together — sales, digital F&I and service — you've got an infinity loop for not only the customer, but also the vehicle," Myers said. "And it's not just the first customer; it could be…