We're so vain.
We in the media probably thought auto shows were about us.
And who would blame us? For decades, automaker execs crashed through convention center windows, rappelled from hall ceilings and herded cattle on nearby streets, all in a bid to capture more "media buzz" than their rivals.
And when they decided that spending a million dollars or more for a 20-minute time slot wasn't worth it anymore, we started in with our "wither auto show" headlines.
And sure, that may actually have applied to the biggest venues, mainly Detroit's North American International Auto Show. Pullouts by high-profile German automakers prompted Detroit into some soul searching that resulted in its move away from its traditional snowy January format.
But in the rest of the U.S., it's been a different matter. According to Foresight Research, …