Auto retail technology company SpinCar has acquired Pulsar AI, a conversational platform provider that helps dealerships respond to customer leads.
Terms of the deal were not disclosed, though SpinCar said the acquisition closed Tuesday. The New York-based company said in a news release that Pulsar's technology and 30 employees will become part of SpinCar.
SpinCar is a digital merchandising software company whose technology includes virtual, 360-degree vehicle walk-arounds that appear on dealerships' vehicle detail pages. Pulsar's virtual-assistant tool uses machine learning and natural language processing to communicate with online vehicle shoppers, including outside of traditional business hours.
"This acquisition will enable us to accelerate our platform expansion efforts to meet growing demand for digital capabilities that deliver more engaging and personalized experiences to vehicle shoppers at every touch point," SpinCar CEO Devin Daly said in a st…