Jeep, a brand known for pushing adventures in the wilderness, is getting an assist from the weather as it pushes the new Wrangler 4xe plug-in hybrid.
The brand, trying to get acquainted with the electric vehicle crowd, is displaying Wrangler 4xe ads on the screens of Volta charging stations in San Francisco and Los Angeles that change with the weather. Jeep is the first company to run a campaign using Volta's weather technology.
The Volta stations have 55-inch screens that show the Wrangler with the top and doors off when the weather is sunny, with the slogan, "Embracing nature has never felt more natural." When it's cloudy, the doors and roof are on and the slogan says, "Charge ahead and take on the elements," while lightning bolts flash in the background.
The campaign, which began this month and runs throughout July, shows how Jeep is adapting its messaging to appeal to a more environmentally conscious audience as the brand ext…