Expecting an already overworked dealership service department to also find time to lay out a career path for its technicians "is a little unrealistic," said Matrix Trade Institute CEO Dustin Peugeot. But in order to keep techs from leaving for another dealership or a different career, Peugeot said service managers must make them feel like they're part of a larger growth plan.
Peugeot, who along with Richard Blum founded Matrix in 2019, talked during the fourth installment of the Fixed Ops Journal Forum about steps dealerships can take to keep techs happy and feel valued.
One way is to pay for them to get additional training and advanced certifications. And then let those techs practice what they just learned.
"You don't have to convince employers that training makes people better," Peugeot said. "But what you do have to convince employers about is they have as much to do with the return on investment as the trainee."
He cited an…