Ineos Group, the British chemical company bringing the rugged BMW-powered Grenadier SUV to North America in spring 2023, will open its order books on Thursday.
The company says 63,000 hand-raisers have expressed an interest in the boxy off-road vehicle globally, with 12,000 of those in North America. Now the company wants to see who's serious about buying a retro-looking utility vehicle that is aimed at fans of stripped-down, classic SUVs such as the original version of Land Rover Defender.
Those hand-raisers will be given a two-week opportunity to place a $450 deposit on a vehicle. After that, reservations will open to all customers, Ineos' North American Executive Vice President Greg Clark told Automotive News.
Speaking of the $450 deposit, Clark said: "We definitely want an expression of real interest, and we feel with small amounts you can get lots and lots of speculation."
Ineos is different from most other startups. Money is not a concern fo…