Car buyers are waiting too long to reach dealerships' managers, and that wait time is hurting customer satisfaction, according to a study.
Sixty-five percent of car shoppers who participated in the 2023 Friction Points study by dealership software provider CDK and the National Automobile Dealers Association Academy said they spent 15 to 45 minutes in a dealership waiting for an F&I manager. Of that group, 59 percent said they waited more than 30 minutes.
"The No. 1 wait time is around price negotiations, but the second biggest wait time is waiting for F&I," Anu Roberts, senior director of product marketing at CDK, told Automotive News.
The study, conducted in November and reflecting 2022 data, was based on responses from 335 NADA member dealers and 1,150 U.S. consumers who bought vehicles in the six months prior. First-time car buyers represented 18 percent of respondents, with most participants from California, Texas, New…